American actresses Anna Faris and Jennifer Coolidge have teamed up with PetSmart to star in its new campaign, Pethood.
The series of short films and ads, directed by Christopher Guest, features pet parents highlighting 'relatable antics' such as the 'over-protective parent, new parents and the overly competitive mum'. David Lenhardt, PetSmart President and CEO, said 'At PetSmart, we're every pet parent's partner, and we're here to share in the joy, here to help them find solutions and, ultimately, here to have fun with them during their journey through pethood'.